Marketing Ninja at Company X | Helping Companies Boost Their Lead Generation and Traffic.When prospecting on LinkedIn, you’ll always want to optimize your profile for your target audience.įor your headline, you should always use language and words that your ideal customer persona will recognize.įor example, which LinkedIn headline sounds better? Here are a couple of best practices to keep in mind when writing: Wondering what your LinkedIn headline should look like? Creative LinkedIn headlines: 7 best practices LinkedIn headline: 7 best practicesīut for now, let’s take a look at some of the best practices for headline LinkedIn writing. We’ll look at some examples that follow this structure below.īut for now, let’s take a look at some of the best practices for writing your LinkedIn headline. If your headline is that you help marketing agencies increase their lead generation through hyper-personalized LinkedIn outreach, more marketing managers and CEOs might be interested to connect with you. Title + Company + benefits of working with you | keywords related to your niche | personal touch |.With that said, one common formula for writing your LinkedIn headline goes something like this: In other words – think about what’s in it for them. This way, they have a bigger incentive to learn more about what you do or even reach out directly. If you want to have more people visiting your LinkedIn profile, you should focus on your benefit or solution that helps your target market. You might be tempted to simply write your job role and position and call it a day.īut that’s where most people make a common mistake ! The main aim of your headline is to give your prospects a reason to visit your profile. So, if you’re wondering how to optimize the rest of your LinkedIn profile, be sure to check out our full guide to improving your LinkedIn profile to learn what you should write in all the other 10+ sections.īelow, we’ll focus only on your headline. From there, you’ll want to hold their attention so that they continue scrolling. Īnd the goal of your headline is to get your prospect on your profile. Your LinkedIn profile is like your personal landing page.
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